Accenture Ventures Invests in AI Platform Writer

Accenture, an Irish-American IT services firm, has made an investment in the generative AI platform Writer through its corporate venture capital arm, Accenture Ventures. Writer recently announced that it raised $100 million in its Series B funding round, with lead investor ICONIQ Growth and participation from Balderton Capital, Insight Partners, and Accenture.

Writer is an enterprise-focused startup that helps businesses improve productivity by completing content creation tasks across various departments such as sales, operations, HR, and marketing. The platform offers 14 different AI models that can be customized to assist enterprises with writing emails, transcribing audio, and summarizing information.

The market for generative AI content generation is already crowded, with competition from companies like OpenAI, Anthropic, Mistral AI, Jasper, and Cohere. However, Writer stands out as the only full-stack generative AI platform, which allows its customers’ generative AI use cases to be implemented in production.

May Habib, CEO and co-founder of Writer, stated that joining Accenture’s “Project Spotlight” program will enable Writer to benefit from Accenture’s decades of AI deployment expertise across industries and functions. This partnership also aims to drive broader awareness of Writer’s capabilities.

In addition to the investment in Writer, Accenture recently announced a $3 billion investment in their Data and AI practice over the next three years. The company plans to double its AI talent base to 80,000 people through hiring and training efforts. Baiju Shah, chief strategy officer of Accenture Song, emphasized that their investments in generative AI platforms aim to enable clients from various industries to transform content creation, personalization, and distribution while ensuring safety, security, and brand integrity.

Writer is a part of Accenture Ventures’ Project Spotlight, an investment program launched in 2020 for emerging technology startups. This collaboration further strengthens Accenture’s comprehensive set of generative AI capabilities, tools, and expertise, empowering clients to leverage AI for marketing and sales purposes.

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