Startup Bold Raises $17 Million to Help Aging Adults Stay Active

A Los Angeles-based startup called Bold has secured $17 million in a Series A funding round to support its mission of helping aging adults stay active and healthy. Led by Rethink Impact, the funding round also saw participation from Primetime Partners, Andreessen Horowitz, and Khosla Ventures, bringing the total funding for Bold to $27 million.

Bold has developed a digital at-home fitness platform specifically designed for older adults. The platform creates personalized exercise routines that target common ailments such as arthritis and balance issues. By providing tailored workouts, Bold aims to improve the overall health and well-being of aging individuals.

The inspiration behind Bold comes from CEO and co-founder Amanda Rees’s personal experience as a caregiver for her grandmother. Through her caregiving duties, Rees witnessed the challenges faced by older adults, including falls and various health complications. This motivated her to create a solution that would address these challenges and empower older adults to lead active and fulfilling lives.

The importance of exercise for aging adults cannot be overstated. Research has shown that regular physical activity can help improve mobility, reduce the risk of chronic diseases, and enhance cognitive function. By providing personalized exercise routines, Bold aims to make physical activity more accessible and enjoyable for older adults.

As the population continues to age, there is a growing need for innovative solutions that support healthy aging. Bold’s digital fitness platform offers a convenient and personalized way for older adults to stay active and address specific health concerns. With the recent funding, Bold is poised to expand its reach and make a positive impact on the lives of aging individuals across the country.

Rethink Impact
Primetime Partners
Andreessen Horowitz
Khosla Ventures